Sony Singapore: Calorie Melting Music by Extra Bass

Sony Singapore made its sports headphone line, MDR Extra Bass, relevant to exercisers by portraying music as an exercise amplifier.

Agency: Benchmark Innovation Sri Lanka

Campaign Strategy

SONY's personal audio brand "MDR Extra Bass", launched its latest category of headphones specially designed for sport, in Sri Lanka.

Meanwhile with the country's health levels hitting an all-time low (especially in the Western province), the government had begun to take a greater interest in the nation's health.