Agency: The Brand Brewery, India
Summary Statement
Tata Salt is the market leader in India. However, their biggest challenge was to penetrate the rural market where loose salt is available for cheap. To break into this market, Tata Salt wanted to educate the rural audiences about its vacuum-sealed pure salt manufactured in their Mithapur factory, and consequent positive health effects through an experiential on-ground activity. We innovated the idea of 'Mithapur Express' wherein we demonstrated this unique journey of purity through virtual reality, and virtually transported them to the saltpans of Mithapur. Coupled with educational fun games, purity tests...