Agency: Watsons Malaysia Watsons #GETACTIVE campaign, aims to promote healthy living and position Watsons as the ideal health and beauty shopping place. #GETACTIVE aims to communicate two key elements which are encouraging exercising regularly and eating healthily, endorsing the meaning of GetActive and fulfilling the positive image of Watsons care for our customer’s health!
Campaign Strategy
Health is definitely a trending lifestyle focus that everyone will learn and be aware about the importance of being healthy. In-line with this, Watsons Malaysia wanted to focus on educating the public on the importance of health and the simple ways we can...