Mondelez: 21 things to discover before they grow up

Mondelez, a confectionary company, created a paper diary and a list of 21 activites children need to experience before they grow up to encourage children in the Czech Republic to go outside more.

Campaign details

Agency: Garp integratedCountry: Czech Republic

Background

The number of competitors increases every year, therefore we need to offer our customers more than others. As parents have a hard time getting their children off digital devices, Brumik came up with a specific solution: Brumik helps parents to teach their children about things outside of computers, tablets or phones. Brumik doesn't want to teach kids how and what to do, but shows them nature and helps them discover things around them. The client wanted to show that Brumik is a helper for parents and is a friendly...

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