Winery Fund: Our wines will turn a meal into a feast

Winery Fund, a wine promoter, encouraged wine consumption in the Czech Republic by creating a series of videos that showed the perfect consumption occasion for various wines.

Campaign details

Advertiser: Winery FundBrand: Winery FundAgency: Momentum Czech RepublicCountry: Czech Republic

Background

The campaign was realized for our client Vinaøský fond (Winery Fund). They are not a producer of a particular wine, but rather an organization tasked with promoting wine in the Czech Republic. Their tasks include not only the preservation and development of viticulture and wine-making as an important part of the European cultural heritage or the promotion of tourism in the viticulture and wine-making areas, but also the marketing of wines made from Bohemian and Moravian grapes.

The communication includes...

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