Poidem: AI that changed TV planning

Kirill Konoplyov, Yury Tomin, Nicolay Chernavin

Bank Poidem adopted an innovative AI-based approach to TV planning, whose accuracy enabled it to boost brand awareness, encourage take-up and reduce costs in Russia.

Campaign details

Brand: Poidem Brand owner: Poidem Agency: Deltaplan Goup Market: Russian Federation Industries: Online display, Television Media channels: Banks Budget: Up to 500k

Executive summary

The campaign for Russian Bank Poidem (Let's go) was a synergy o

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