Point of view: It all begins with the brief

This article includes a short history of the brief and looks at how agencies can do better in the future.

Point of view: It all begins with the brief

Faris Yakob Genius Steals

In August I delivered a Warc webinar entitled 'Beyond boring briefs: How to inspire great work' and it garnered the most attention and follow-up requests of any that we've done togeth

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