Pony Malta: #UsernamesAgainstBullying

Pony Malta, a drinks brand, launched a campaign in Colombia to tackle cyberbullying.

Campaign details

Brand: Pony Malta Brand owner: Anheuser-Busch InBev Entrant company: MullenLowe SSP3, Bogotá Media: Zenith, Bogotá PR: Dattis Comunicaciones, Bogota Market: Colombia Sector: Carbonated soft drinks Media channels:Gaming & in-gaming advertising, Livestreaming, Online video, Social media, Word of mouth, influencers Up to 500k

"I am streamer, a women, a dress how I like, I am a gamer, because I like to play, have fun with others. #UsernamesAgainstBullying #GamerDay

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