Pop art project: mobile phone design in Latin America

This paper explores Argentinean, Brazilian, Mexican and Venezuelan urban societies through an ethnographic approach.

Pop art project: mobile phone design in Latin America

Andréa Lima and Paula Luz2dp Inteligência de Consumidor, Brazil

Richardson NelsonMotorola, Brazil

INTRODUCTION

Currently, the qualitative techniques in market research tend to be very efficient in its answers to the majority of the concerns proposed by clients and companies, provided that the object of the study is the and that the scope comprehension and interpretation of behavior is in the sciences associated with marketing and to the market.

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