Prothom Alo Fifa World Cup Campaign: When a simple supplement overcomes the recency problem

Ummiya Rahman

This case study describes how Prothom Alo, the leading newspaper in Bangladesh, differentiated itself from the competition and increased its circulation by 30% during the FIFA World Cup 2014.

Prothom Alo Fifa World Cup Campaign: When a simple supplement overcomes the recency problem

Ummiya Rahman

Campaign details

Brand Owner: Mediastar Lead agency: Grey Advertising Bangladesh Brand: Prothom Alo Country: Bangladesh Industry: Newspapers Media:Newspapers Up to 500k

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