Prothom Alo Fifa World Cup Campaign: When a simple supplement overcomes the recency problem

This case study describes how Prothom Alo, the leading newspaper in Bangladesh, differentiated itself from the competition and increased its circulation by 30% during the FIFA World Cup 2014.

Prothom Alo Fifa World Cup Campaign: When a simple supplement overcomes the recency problem

Ummiya Rahman

Campaign details

Brand Owner: Mediastar Lead agency: Grey Advertising Bangladesh Brand: Prothom Alo Country: Bangladesh Industry: Newspapers Media:Newspapers Up to 500k

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