Puck: Save the Cows

Tahaab Rais, Anna Sadykova

Food brand Puck's Blue Jar Cheese used a gamification strategy delivered through Snapchat to appeal to kids and mums and fight off other breakfast alternatives in Saudi Arabia and the United Arab Emirates.

Campaign details

Brand: Puck Brand owner: Arla Foods Lead agency: FP7 McCann Dubai Contributing agencies: Snapchat, PHD UAE Country: Saudi Arabia, United Arab Emirates Industries: Sauces, seasonings, condiments Media channels:Competitions & contests, Gaming & Up to 500k

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