Puerto Rico and Rehabilitation Department: Follow2Unfollow

This case study describes a social media campaign by Puerto Rico's government, which targeted youth with an anti-crime message, in contrast to previous unsuccessful campaigns.

Puerto Rico and Rehabilitation Department: Follow2Unfollow

Alejandro Rosado

Campaign details

Brand owner: Puerto Rico Government Agency: Starcom MediaVest Group Brand: Puerto Rico Correctional and Rehabilitation Department Country: Puerto Rico

Executive summary

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