PX Mart: The philosophy of thrifty fitness

PX Mart, a supermarket, transformed itself into a gym in Taiwan to attract young adults to its brand.

Campaign details

Brand: PX Mart Brand owner: PX Mart Entrant company: Ogilvy Taiwan, Taipei City Market: Taiwan Sector: Supermarkets & grocery stores Media channels: Mobile & apps, Online video, Social media, Television Budget: 500k - 1 million

Executive summary

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