Quilted Northern: National Toilet Paper Day

This case study shows how Quilted Northern, a bath tissue brand, partnered with Amazon and used national toilet paper day to create a campaign to tackle less loyal consumers in the US.

Campaign details

Brand: Quilted Northern Advertiser: Georgia-Pacific Lead agency: Droga5 Category: Single-Retailer Program: Other

Executive summary

The Challenge

Quilted Northern® and Amazon's growth in the toilet paper category was challenged by entrenched

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands