RAKBANK: Memotraits

United Arab Emirates bank RAKBANK used artificial intelligence to create a fan-centred campaign promoting its new FC Barcelona credit card.

Campaign details

Brand: RAKBANK Brand owner: RAKBANK Agency: Pixel Plus Media Market: United Arab Emirates Industries: Banks Media channels: Merchandise & free gifts, Online video, Social media Budget: Up to 500k

Executive summary

As a regional bank of FC Barcelona

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands