Ralph Lauren: CRM Dreams

Ralph Lauren, a clothing brand, created a CRM email programme that reflected the lifestyle consumers dreamt of to encourage better relationships with its customers in the UK.

Campaign details

Brand: Ralph Lauren Lead agency: CODE

Campaign Overview

Ralph Lauren, the epitome of the American dream, famously said, "I don't design clothes, I design dreams."

In his style, Code set out to design a personalised recommendations engine fo

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