Behind the Effective 100 Rankings: Saregama’s Sweet Sound of Success in India

India’s oldest music label Saregama ranks at number one on the Effective 100 rankings with its retro music box aimed at an older generation of music fans.

Don’t force innovation, just keep trying to problem-solve, advises The Womb’s Kawal Shoor.

On 11th November 1902, Gauhar Jaan sang into a recording horn.

The song itself was unremarkable, except that it marked the beginning of the recording

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands