adidas: Billie Jean King Your Shoes

Adidas, a sportswear brand, increased sales and celebrated the 45th anniversary of Billie Jean King’s Battle of the Sexes tennis match by turning people’s shoes into her iconic blue and white trainers, live at the US Open.

Campaign video: adidas – Billie Jean King Your Shoes

Selected creative: adidas – Billie Jean King Your Shoes

Credits

Creative agency: TBWA\Chiat\Day New YorkAssociate Creative Director: Angelo Maia / Ricardo FrancoExecutive Creative Director: Al Merry / Amy Ferguson / Julia NeumannChief Creative Officer: Chris Beresford-HillAssociate Copywriter: Hana OvcinaAssociate Art Director: Lukas BruhnSenior Designer: Eric KopickiDesigner: Bonnie WangAccount Manager: Emily ZaleAssistant Account Manager: Isabella DahlkeSenior Project Manager: Lauren SmileyChief Strategy Officer: Aki SpicerPlanner: Michael ObermeyerCommunity...

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