Anheuser-Busch InBev: Responsible Billboard

Anheuser-Busch InBev, a beverages company, confronted the issue of drink-driving in Brazil by creating the largest responsible consumption campaign ever.

Campaign video: Anheuser-Busch InBev – Responsible Billboard

Selected creative: Anheuser-Busch InBev – Responsible Billboard


Creative agency: Africa São Paulo Agency Producers: Rodrigo Ferrari / Tais Olhiara / Juarez lima Art Director: Erico Braga CCO Sergio Gordilho Heloisa Pupim / Rafael Marques / Victoria Jaffe Pedro Bullos Yllo Pedra Juliana Leite / Monique Lopes Lima Fernanda Segura Fernando Alonso / Isabela Levy / Julia Newman

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