Apotek Hjärtat: A Hard Pill To Swallow

Apotek Hjärtat, Sweden's largest private pharmacy chain, shed light on water pollution from pharmaceutical manufacturing by creating a fictional pill based solely on the chemicals found in the water.

Campaign video: Apotek Hjärtat – A Hard Pill To Swallow

Selected creative: Apotek Hjärtat – A Hard Pill To Swallow

Credits

Creative agency: Åkestam Holst Stockholm Account Director: Lina Engler Account Manager: Jennie Strinnhed / Linda Bryttmar Art Director: Joakim Khoury / Martin Noreby / Michal Sitkiewicz Rickard Beskow / Simon Lublin Magnus Jakobsson Karl Wikström