Apple: Behind the Mac — Make Something Wonderful

Apple, a technology company, showed how its Mac laptop has helped music creators through their creative process with a series of campaign films featuring a range of music artists.

Selected creative: Apple – Behind the Mac — Make Something Wonderful

Credits

Creative agency: TBWA\Media Arts Lab Los Angeles Chief Creative Officer: Brent Anderson Group Creative Director: Chuck Monn Creative Director / Art Director: Pierce Thiot Creative Director / Copywriter: Kathleen Swanson Joe Russomano Temnete Sebhatu Brian O’Rourke Chris Perry Sara Clark