Deutsche Bahn: No need to fly – around the world in Germany

Deutsche Bahn, a railway company, targeted social media users who were thinking of travelling to various locations and showed them similar-looking locations in Germany to encourage visits by train.

Campaign video: Deutsche Bahn – No need to fly – around the world in Germany

Selected creative: Deutsche Bahn – No need to fly – around the world in Germany

Credits

Creative agency: Ogilvy FrankfurtCreative Chairman: Dr. Stephan VogelCCO: Bjoern BremerExecutive Creative Director, Copywriter: Peter RoemmeltDirector Creative Services: Alex PfaffCreative Director: Simon OppmannArt Director, Copywriter, Graphic Design: Sinya HorwedelArt Director: Hendrik Frey / Axel TaggCopywriter: Francesca Pinheiro / Holger SchuppAccount Management:Roland Stauber / Florian Bader / Sandra Nowak...

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