Elgiganten: VAR Discount

Elgiganten, an electronics retailer, sold discounted TVs in Denmark by hijacking the Premier League’s video assistant referee signal.

Campaign videos: Elgiganten – VAR Discount

Selected creative: Elgiganten – VAR Discount

Credits

Creative agency: Nord DDB StockholmArt Director: Patrik PagréusCCO: Andreas DahlqvistClient Lead: Staffan SlörnerClient Manager: Annie LeanderCopywriter: Anna Boberg Simon HigbyEddie Wernholm / Patrick Emt Lisa StrömKristin Åkerlund

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