Fundación BBK: The last older person to die in loneliness

BBK, a banking foundation, drew attention to loneliness among older people in Spain with its campaign Invisible Loneliness.

Campaign video: Fundación BBK – The last older person to die in loneliness

Read the full campaign case study

Selected creative: Fundación BBK – The last older person to die in loneliness

Credits

Creative agency: in-house

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