Google AI / Canadian Down Syndrome Society: Project Understood

Google AI, a division of Google dedicated to artificial intelligence, and Canadian Down Syndrome Society, a non-profit organisation, helped people with Down syndrome gain more independence by updating Google’s voice recognition algorithm.

Campaign video: Google AI / Canadian Down Syndrome Society – Project Understood

Selected creative: Google AI / Canadian Down Syndrome Society – Project Understood

Credits

Creative agency: FCB Toronto Account Supervisor: Olivia Selbie Agency Producers:Sarah Elma Karabegovic / Marty Hoefkes / Michael Morelli Ben Tarr Ed Casagrande Nancy Crimi-Lamanna / Jeff Hilts Shelley Brown Jason Soy Shannon McCarroll Eryn LeMesurier / Shelagh Hartford John Sime Tracy Little Kris Hoet Blake Connolly Laura LaChance Kristen Halpen Shannon Stephaniuk Cori Pettit Audrey Zink Shandi Horovitch Tim Welsh Fred Levron

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands