Help for Heroes: 40,000 Strong

UK service personnel recovery support charity Help for Heroes enrolled its own mini-army to ignite conversation nation-wide and effect systemic change to the medical discharge process, while highlighting the charity's crucial role during peacetime.

Campaign video: Help for Heroes – 40,000 Strong

Read the full campaign case study

Selected creative: Help for Heroes – 40,000 Strong


Creative agency: McCann London / McCann Enterprise London / MRM London Account Manager: Hannah Cartwright Chief Creative Officer, McCann UK & Co-President, McCann London: Laurence Thomson / Rob Doubal Angelika Juszczyk Elin Enstrom / Elliot Lee / Jessica Rees / Nico Laudrup / Rory Peyton-Jones Mike Oughton Jamie Mietz / Sanjiv Mistry Dan Howarth Jeremy Davis Emily Parker / Rebecca Priest August Campbell Paul Gillespie

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