IKEA: The Book that Will Change Your Life

IKEA, a furniture brand, positioned its 2020 catalogue as ‘The book that will change your life’ in the UAE.

Campaign video: IKEA – The Book that Will Change Your Life

Selected creative: IKEA – The Book that Will Change Your Life


Creative agency: Memac Ogilvy Dubai Account Executive: Mohammed Hijazi Account Manager: Alaa Nour / Maha Najem / Yasmin Mustafa Chief Creative Officer: Juggi Ramakrishnan Hussein Krayem Maya El Kai Alok Mohan Gautam Wadher Rhoderick Ballesteros / Tariq Hussein Ishana Tolani Tarek Shawki Athina Lalljee Luke Morris / Amin Soltani Ann Vaas Jane Tapang Dana Naja Selin AlNazer Michael Marmito Fady Henen Leena Maria Alyedreessy / Ruslan Belal Damayanti Purkayastha

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