IKEA: ThisAbles

IKEA, the furniture retailer, created a range of free add-ons to make existing IKEA products usable for people with disabilities in Israel.

Campaign video: IKEA – ThisAbles

Selected creative: IKEA – ThisAbles


Creative agency: McCann Tel Aviv VP Creative: Sigal Abudy / Adrian Botan / Catalin Dobre CCO: Eldad Weinberger / Nadav Pressman CEM: Carmen Bistrian ECD: Sanjiv Mistry / Jamie Mietz Copywriter: Eldar Yusupov / Idan Kravitz / Yiftach Sarig Eddie Goldenberg Michal Popov Dana Moshkowitz / Kfir Peretz Bat El Assyag Sapir Zagury-Geva Neva Zerah Emmanuelle Raz Meital Zeevi

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