INCUCAI / Sony Music Entertainment: Through your eyes

INCUCAI, an Argentine charity, and Sony Music Entertainment, a music company, encouraged people to become cornea donors by taking away the act of seeing.

Campaign video: INCUCAI / Sony Music Entertainment – Through your eyes

Read the full campaign case study

Selected creative: INCUCAI / Sony Music Entertainment – Through your eyes


Creative agency: Wunderman Thompson Buenos Aires Account Director: Carolina Graziano / Sofi Amestoy / Silvina Caballero Maite Orlievsky Francisco Cerutti Sebastián Tarazaga / Dany Minaker Victoria Cole Nicolás de Michele Juan Ignacio Calvo / Matías Martty Paula Akel Federico Alfonso Pablo Mendoza Roxana Fontana Natalia Rodoni Yuri Maranhão Agustín Sarricchio Damián Amato Anibal Márquez Daniel Bonner / Bas Korsten Gabriela Gardini Agustín Alberdi Tomás Tokyto Posse Sebastián Tarazaga / Dany Minaker Bárbara Laffue Julián Leonetti Ale Routurou / Pablo Rabotnikof Tito Ortiz Basualdo Adrian D´Amario / Juan Manuel Cuervo Julian Laurito / Paul Lopez Reyes Javier Corra Mercedes Aizawa

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