INCUCAI / Sony Music Entertainment: Through your eyes

INCUCAI, an Argentine charity, and Sony Music Entertainment, a music company, encouraged people to become cornea donors by taking away the act of seeing.

Campaign video: INCUCAI / Sony Music Entertainment – Through your eyes

Read the full campaign case study

Selected creative: INCUCAI / Sony Music Entertainment – Through your eyes

Credits

Creative agency: Wunderman Thompson Buenos Aires Account Director:Carolina Graziano / Sofi Amestoy / Silvina Caballero Maite Orlievsky Francisco Cerutti Sebastián Tarazaga / Dany Minaker Victoria Cole Nicolás de Michele Juan Ignacio Calvo / Matías Martty Paula Akel Federico Alfonso Pablo Mendoza Roxana Fontana Natalia Rodoni Yuri Maranhão Agustín Sarricchio Damián Amato Anibal Márquez Daniel Bonner / Bas Korsten Gabriela Gardini Agustín Alberdi Tomás Tokyto Posse Sebastián Tarazaga / Dany Minaker Bárbara Laffue Julián Leonetti Ale Routurou / Pablo Rabotnikof Tito Ortiz Basualdo Adrian D´Amario / Juan Manuel Cuervo Julian Laurito / Paul Lopez Reyes Javier Corra Mercedes Aizawa

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands