KFC: Michelin Impossible

KFC, a fast food chain, transformed public perceptions of its food quality in Australia with its campaign Michelin Impossible which aimed to win the restaurant a Michelin Star.

Campaign video: KFC – Michelin Impossible

Read the full campaign case study

Selected creative: KFC – Michelin Impossible


Creative agency: Ogilvy Sydney Art Director: Tom MacPhail Copywriter: Jake Ausburn / Wilson Kwong Executive Business Director: Leigh Bignell Gavin McLeod Cassie Poiner Shaun Branagan Ryan O'Connell Charlotte Jones / Jessica Farahar Ellen Corr Amanda Bennie Carl Robertson Blake Arthur Ola Olorunnimbe

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