KFC: Secret Menu

KFC, a fast-food brand, silently released its Secret Menu in Australia, yet generated significant PR coverage and incremental sales.

Campaign video: KFC – Secret Menu

Read the full campaign case study

Selected creative: KFC – Secret Menu

Credits

Creative agency: Ogilvy Sydney Art Director: Ash Myburgh Copywriter: Wilson Kwong Digital Project Director: Gareth Morgan Executive Business Director: Leigh Bignell Gavin McLeod Cassie Poiner Shaun Branagan Ryan O'Connell Mireille Pons

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