Kiwi: First Steps

Kiwi, the shoe polish brand, connected famous icons to their shoes by telling the story where they made their first step in changing the world.

Selected creative: Kiwi – First Steps

Credits

Creative agency: Ogilvy ChicagoWW CCO & Co-Chairman, Worldwide Creative, Art Director: Tham Khai MengChief Creative Officer: Joe SciarrottaGlobal Executive Creative Director: Nancy HannonExecutive Director of Design: Gabe UsadelCreative Director/Art Director: Hital PandyaCreative Director/Copywriter: Luissandro Del Gobbo / Luis Gabriel Ramirez Arias / Mark BrukerCopywriter: George GierSenior Producer: Maggy Lynch-HartleySenior Print Producer: Joan SheltonAccount Director: Jennifer KasmarickAccount Supervisor: Zoe HanSVP, Global Social Lead: Lisa Hill...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands