Ministry of Public Health, Afghanistan: 'The Immunity Charm' (Afghanistan)

Contains the creative for the 'The Immunity Charm' campaign for Ministry of Public Health, Afghanistan by the agency McCann in Afghanistan.

The story behind the campaign

Challenge

Remote areas, illiteracy and traditional biases against vaccines mean Afghanistan has a vaccination rate of just 50%. Doctors face a lack of immunization history as parents do not maintain vaccination cards. We needed people of Afghanistan to underst