Old Spice: The Endless Ad

Old Spice, the deodorant brand, mirrored the strength of its new deodorant by creating a never-ending advertisement in Brazil.

Selected creative: Old Spice – The Endless Ad


Creative agency: Wieden+Kennedy São Paulo Copywriting: Rafael Melo Art Direction: José Ferraz / Felipe Paiva Creative Direction: Bruno Oppido / Caio Mattoso / Renato Simões / Eduardo Lima / Rodrigo Mendes

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