Procter & Gamble: The Look

Procter & Gamble (P&G), a consumer goods company, drove conversation surrounding racial bias with its film The Look.

Campaign video: Procter & Gamble – The Look

Selected creative: Procter & Gamble – The Look


Creative agency: Saturday Morning Los Angeles / North Kingdom Los AngelesAccount Management: Deja CoxCreative Director: Geoff Edwards / Jayanta Jenkins / Keith Cartwright Brigg BloomquistRick Souza / Thiago GrippExecutive Kwame Taylor-Hayford Erin Sullivan Sophie Ozoux

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands