Smart Forfour: Film - 'Swearing Kids' (Germany)

Contains the film creative 'Swearing Kids' for Smart Forfour by the agency BBDO Germany in Germany.

Swearing Kids

Agency: BBDO Germany, BerlinExecutive Creative Director: Jan Harbeck / Ton Hollander / Michael SchachtnerCreative Director: Daniel Schweinzer / Lukas LiskeCopywriter: Lukas LiskeArt Director: Daniel SchweinzerAgency Producer: Sillkie RochowProduction Company: Anorak, Berlin Steve Miller Catherine Baikousis Shot in the style of home movies, from the parent’s point of view, a series of kids come up with some shocking language. Eventually, one of them is asked where they learnt such bad words. The little girl’s answer? “You!” Tagline: “When you drive the wrong car, you teach the wrong words.” The parents have been driving cars that are too big for the city - with (sweary) results. Ends with a demonstration of the small Smart Forfour’s ability to park easily in tight spots.

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