Smart Fortwo: Film - 'Offroad' (Germany)

Contains the film creative 'Offroad' for Smart Fortwo by the agency BBDO Proximity in Germany.


Agency: BBDO Proximity, BerlinExecutive Creative Director: Jan Harbeck / David MouslyCreative Director: Ton Hollander / Jens RingenaCopywriter: Momme Clausen / Lukas LiskeArt Director: Jan Lorenz / Daniel SchweinzerAgency Producer: Silke Rochow / Steffen Gentis BigFish Filmproduktion, Berlin Daniel Warwick Henry Rehorek / Hani Selim We open in rugged moorland terrain. Rap music under, as a little Smart Fortwo rips along the dusty track. It turns off road to a steep uphill trail. Revs up. Comes to a halt halfway up, churning sand. Never mind. It tries going off road over rocks. It ends nose down between two boulders, wheels spinning. Never mind. It tears downhill to surge through a ford in the river. Ends in mid-river, blowing bubbles. Cut to title “as good off road as an off-roader is in the city.” Which claim is then successfully demonstrated, in both senses.

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