Sprite: You are not alone

Sprite, the soft drinks brand, deepened its connection with young people by creating a safe digital environment to talk.

Campaign video: Sprite – You are not alone

Selected creative: Sprite – You are not alone


Creative agency: Santo Buenos Aires CCO: Maxi Itzkoff CD: Auber Romero / Breno Costa Client: María Belén Colombo / Santiago Cony Etchart / Constanza Flores / Victoria Castagnino / Luis Felipe Cisneros Dante Anselmo Nico Perez Veiga Steve Annis Rafael Santamarina / Juan Ignacio Etchanique / Darío Porterie Alejo Hoijman Caro Cordini Pentimento Color Grading Ignacio Zuccarino María Eugenia Piaggio German Lentini Leandro Sussman / Eugenia Carbajales Bamba

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands