Starbucks: I Am

Starbucks, a coffee company and coffeehouse chain, pioneered transgender rights by turning one of its stores in Brazil into a notary office.

Campaign video: Starbucks – I Am

Selected creative: Starbucks – I Am


Creative agency: VMLY&R São Paulo Agency Producer: Nicole Godoy / Camila Naito / Anderson Rocha Art Buyer: Monica Beretta / Mariana Resende Art Director: Pedro Assis / Rick Abreu CAgatha de Favieri Rafael Pitanguy Jozzu Freitas Leonardo Balbi Paula Fernandes / Danielle Shimba / Vanessa Frulani Claudia Malaguerra / Sandra Collier / Sedenir Junior / Paula Fortes / Kayla Pinho / Julia Bulhões Stella Soares Peixinho Breno Oliveira Rafael Gil / Isabelle de Vooght / Rodrigo Almeida Brunel Galhego Camila Botelho / L’exique. Glaucia Montanha / Alexandre Viegas / Igor Franco / Guilherme Almeida Rafael Campos Autumn Sonnichsen Jefferson Guimaraes Lilian Destefani / Robson Grillo Thaís Gordon / Uni Correa / Natássia Santoro / Deborah Garcia Natassia Santoro / Karina Rios

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