Xbox: The Birth of Gaming Tourism

Xbox, Microsoft’s gaming brand, connected to its audience by creating a virtual tourism industry around its games.

Campaign video: Visit Xbox – The birth of gaming tourism

Read the full campaign case study

Selected creative: Visit Xbox – The birth of gaming tourism


Creative agency: McCann London / MRM London Account Director: Lynne Carter / Melanie Vickers Account Executive: Eloise Thompson Anastasia Imam Laurence Thomson / Rob Doubal Matthew Thomas / Nazima Motegheria Rob Smith Jamie Mietz / Sanjiv Mistry Karen Crum Dan Howarth Sailesh Jani Clare Prager Anna Curtis Nicole Robinson-Spaude Jacob Björdal Jim Nilsson Hetu Negri Juan Peirano James Appleby Hannah Graff

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