AI Tayer Motors: Unseen Potential

Al Tayer Motors, a car deadlership, got its staff to create an art project from old car parts to showcase its dedication to service to drive brand preference in the UAE.

Campaign video: AI Tayer Motors – Unseen Potential

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Selected creative: AI Tayer Motors – Unseen Potential

Credits

Agency: FP7 McCann DubaiExecutive Creative Director: Oliver RobinsonRegional Head of Strategy: Tahaab RaisSenior Art Director: Wayne EsslemontSenior Copywriter: Sheldon SerraoGeneral Manager - Business Unit: Karl UhlemannCopywriter: Oliver Robinson / Tahaab RaisContent Creator & Director: Karien MulderAccount Manager: Shankar KVArabic Copywriter: Maher DawahSenior Graphic Designer: Mohamed HamdanRetoucher: Amit BorawakeVideo Editor & Motion Artist:...

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