Bancolombia: When Reputation Is Used to Transform: The Power of Centennials

Bancolombia, a financial services company, created a connection between its brand and sustainability in Latin America by launching an online film series that showed its CEOs meeting with young centennials to discuss the topic.

Campaign video: Bancolombia – When Reputation Is Used to Transform – The Power of Centennials

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Credits

Agency: Sancho BBDO Bogotá / OMD Bogotá Account Director: Mary Montañez Art Director: Hugo Vergel / Sebastian Sarmiento Business Director: Nicolás Duarte Maria Alejandra Peñalosa Giovanni Martínez / Hugo Corredor / Mario Lagos / Sergio León Angelica Hernandez / Catalina Hurtado / Paola Falero Diana Triana / Diego Contreras / Guillermo Valencia / Jimena Mesa Eduardo Carvajalino Carlos Arango

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