Cheetos: Can't Touch This

Cheetos, a corn puff snack brand, disrupted the popcorn category and drove household penetration with its new product Cheetos Popcorn.

Campaign video: Cheetos – Can't Touch This

Read the full campaign case study

Selected creative: Cheetos – Can't Touch This


Agency: Goodby Silverstein & Partners San Francisco Account Director: Chris Nilsen Account Manager: Max Proctor Art Director: Fabio Santoro Maria Ragusa Brett Beaty / Dan Grech Gabriella Dishotsky Margaret Johnson Caitlin Neelon Pedro Furtado Eamonn Dixon David Suarez Timothy Plain Jenna Duboe / Meredith Williams Ralph Paone Judy Ybarra Brian McPherson Drew Forrest Topher Cochrane

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands