Cheetos: Can't Touch This

Cheetos, a corn puff snack brand, disrupted the popcorn category and drove household penetration with its new product Cheetos Popcorn.

Campaign video: Cheetos – Can't Touch This

Read the full campaign case study

Selected creative: Cheetos – Can't Touch This

Credits

Agency: Goodby Silverstein & Partners San Francisco Account Director: Chris Nilsen Account Manager: Max Proctor Art Director: Fabio Santoro Maria Ragusa Brett Beaty / Dan Grech Gabriella Dishotsky Margaret Johnson Caitlin Neelon Pedro Furtado Eamonn Dixon David Suarez Timothy Plain Jenna Duboe / Meredith Williams Ralph Paone Judy Ybarra Brian McPherson Drew Forrest Topher Cochrane

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