Donner Sang Compter (DSC): Blood Unity

Donner Sang Compter (DSC), an NGO promoting voluntary blood donation, leveraged an outdated tradition to raise awareness of the importance of donating blood in Lebanon.

Campaign video: Donner Sang Compter (DSC) – Blood Unity

Read the full campaign case study

Selected creative: Donner Sang Compter (DSC) – Blood Unity


Agency: FP7 McCann Dubai / FP7 McCann Beirut / McCann Health Dubai Associate Creative Director: Taskeen Limalia / Prajakta More David Sanchez Karim Kazan Karen Kamel Emile Atallah Fouad Abdel Malak / Oliver Robinson Tahaab Rais Rosy Mouallem Nerin Gardiner Carl Bou Abdallah

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