Fevikwik: Fix it or forfeit it

Fevikwik, a brand of adhesive, used TV, digital and social media to drive behaviour change and increase brand scores on salience, likeability, and brand appeal in India.

Campaign video: Fevikwik – Fix it or forfeit it

Read the full campaign case study

Credits

Agency: Ogilvy Mumbai Contributor: Divya Agarwal

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