Heineken: No more excuses

Heineken, a beer brand, having become the victim of its own success, drove brand penetration and found a way to get more UCL fans to drink Heineken globally by bringing in football coach José Mourinho.

Campaign video: Heineken – No more excuses

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Credits

Agencies: Publicis, Milan / POKE, London / Starcom, Amsterdam / Publicis, London / Publicis, SingaporeCreative Directors: Bruno Bertelli / Cristiana Boccassini / Luca Cinquepalmi / Marco Venturelli / Milos Obradovic / Nik Roope / Angus MackinnonCopywriters: Matthew Comras / Giovanna Favoroso / Tom Park / Claudia Illan / Vinicius DalviArt Directors: Alice Teruzzi / Hugo WahledowMedia Director: James MilesDesign Director: Dom FisherAccount Managers: Fabiola Miccone / Juyong Kim...

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