Huawei: Half piano

Huawei, a telecommunications brand, showed people in China the benefits of its new 5G technology by dividing a piano into two and sending them to two different locations and using 5G to synchronise them to play at the same time.

Campaign videos: Huawei – Half piano


Agency: CIG Beijing Chief Creative Officer: Donghai Liu Copywriter: Zhenjun Jia Creative Consultant: Polly Chu Creative Director: Dapeng Geng Creative Partner: Lei Chen Executive Creative Director: Shuo Wu General Manager: Shanzhi Wang Bowei Yang

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands