Illuma: Mother's Love Express

Illuma, a formula milk brand, promoted its brand among Taiwanese mothers by creating a breast milk delivery service that saw their pumped breast milk picked up by a delivery rider and delivered straight to their baby at home.

Selected creative: Illuma – Mother's Love Express

Read the full campaign case study

Credits

Agency: Ogilvy Chinese TaipeiCreative Direction: Jennifer Hu / Giant Kung / Sophie LinArt Design: Fannie Lai / Ahon LiaoCopywriting: Chia Hui HsuStrategic direction: Lee WinnieWu Alan

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