Jennyfer: Don't call me Jennyfer

Clothing brand Jennyfer grew awareness and relevance by leaning into Gen Z’s refusal to be labelled and finding a new identity.

Selected creative: Jennyfer – Don't call me Jennyfer

Read the full campaign case study

Credits

Agency: Buzzman Paris Account Director: Lou Leproux Account Manager: Lola Pegoraro Copywriters: Manel Jouini / Edouard Jacquelin Head of PR & Communication: Amélie Juillet Loris Bernardini Clément Scherrer Vanessa Barbel Julien Levilain Paul Renaudineau Georges Mohammed-Chérif Dee Perryman Andrea Meyssirel Laëtitia Mulinazzi Assya Mediouni Thomas Granger

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